管理学教学要点
第一章 管理和组织导论
本章目的是探讨组织、管理和管理者的概念，了解管理学的基本范畴和学习方法。
1. 解释管理者、管理等基本概念；区分效率与效果。
2. 描述管理职能和管理过程；管理角色；管理技能。
3. 定义组织；说明管理与组织的关系。
4. 阐明研究管理的意义。
第二章 管理的昨天与今天
本章目的是介绍管理学的历史知识，帮助大家更好地理解目前的管理理论及实践，对管理类学生而言，了解管理思想和实践的演进是非常重要的。
1．讨论管理和其他研究领域的联系；讲述管理的历史背景。
2．20世纪前管理的主要贡献者；科学管理及其重要贡献；一般行政管理理论及其重要贡献；定量方法及其贡献。
3．理解组织行为；描述早期先驱的贡献；霍桑实验及其贡献。
4．讨论当前趋势和问题。
第三章 组织文化与环境：约束力量
本章目的是讨论组织文化与环境的组成和复杂性，以及它们是如何影响管理者的。
1．区分管理万能论和象征论。
2．定义组织文化；构成组织文化的七个维度；区分强文化和弱文化。
3．定义外部环境；描述具体环境和一般环境；评价环境的不确定性；利益相关者关系管理。
第四章 全球环境中的管理
本章主要分析全球环境以及如何在全球环境中进行管理。
1． 理解以全球观点看待管理的重要性；全球经营的三种不同态度。
2． 描述不同区域性贸易政策；解释许多国家加入区域性贸易联盟的原因。
3． 比较多国组织、跨国组织和无国界组织；描述组织国际化发展阶段。
4． 阐述民族文化；识别全球环境中的管理及其挑战。
第五章 社会责任与管理道德
本章建立了用来理解社会责任与管理伦理的框架。
1．阐述社会责任的古典观点和社会经济观；列举支持和反对社会责任的观点。
2．区分社会义务、社会响应和社会责任；阐述社会责任与经济绩效的关系。
3．描述价值观导向管理和管理绿色化。
4．区分四种道德观；影响管理道德行为的因素；讨论改善员工行为的各种途径。
第六章 制定决策：管理者工作的本质
本章重点考察决策制定过程以及决策制定的相关问题。
1. 定义决策；概括决策过程；解释决策的普遍性。
2. 描述理性决策者；对比理性与有限理性的决策制定方法；区分问题和决策的类型。
3. 分析决策条件，区分确定性、风险性、不确定性性决策条件。
4. 描述不同的决策风格。
第七章 计划的基础
本章讲述计划工作的基础。
1. 定义计划工作；分析管理者制定计划的原因。
2. 说明目标在计划工作中的作用；区分计划类型；确定目标的方法与步骤；描述良好目标的特征。
3. 计划工作的权变因素。
4. 对计划工作的批评；在动态环境下有效制定计划。
第八章 战略管理
本章深入探讨战略管理过程，这是计划职能的重要部分。
1．阐明战略管理的重要性；描述战略管理过程；解释SWOT分析。
2．区分公司层战略、事业层战略和职能层战略。
3．解释竞争优势；描述五力模型；识别竞争战略。
第九章 计划工作的工具与技术
本章主要介绍管理人员在管理活动中所使用的计划工作的工具和方法。
1． 评估环境的技术：环境扫描、预测、标杆比较。
2． 资源分配的技术：预算、排程（甘特图；负荷图；PERT网络分析）、盈亏平衡分析、线性规划。
3． 现代计划技术：项目管理、情景计划。
第十章 组织结构与设计
本章介绍组织结构和组织设计方法。
1. 定义组织结构、组织设计；解释结构与设计对组织的重要性。
2．描述组织结构的六个关键要素：工作专门化；部门化；指挥链；管理幅度；集权和分权；正规化。
3．区分机械组织和有机组织设计；识别影响组织设计的权变因素。
4．描述常见的组织结构形式：简单型结构；职能型结构；事业部型结构。
5．了解现代组织设计：团队结构；项目和矩阵结构；内部自治单元；无边界组织；学习型组织。
Syllabus for Principles of Management
Chapter One Introduction to Management and Organization
The purpose of this chapter is to introduce the concepts of organization, management and managers so that students can understand the basic categories of management principles and study methods. Students are required to
1. Explain the basic concepts of managers and management; differentiate efficiency and effectiveness.
2. Describe the functions and process of management, the roles and skills of management;
3. Define organization and illustrate the relationship between management and organization.
4. Indicate the significance of studying management.
Chapter Two History and Current Development of Management
The purpose of this chapter is to introduce the history of management as an academic discipline so that students can better understand the theories and practice of management. As for the management majors, it is essential to understand the management philosophy and the evolution of managing practice. Students are required to
1. Discuss the relations between management and other fields of research; explain the historical background of management.
2. The main contributors for the management before the 20th century. How to conduct management scientifically and the main contributions; the general administration theories and the key contributions; Quantitative methods and their corresponding contributions.
3. Understand organizational behaviors; describe the contributions of pioneers in the research of organizational behaviors; Hawthorne experiment and its contributions.
4. Discuss the current tendencies and issues involved.
Chapter Three Organizational Culture and Environment: Conditioning
The purpose of this chapter is to discuss the complexity of organizational culture and composites of environment and how they influence the managers. Students are required to
1. Discriminate the omnipotent view and symbolic view of management.
2. Define organizational culture: the seven dimensions involved in the construction of organizational culture; differentiate the strong and weak culture.
3. Define the external environment; describe the concrete and general environment; evaluate the uncertainty of environment and the relationship management of the interested parties.
Chapter Four Management in the Global Environment
This chapter mainly focuses on the analysis of the global environment and how to conduct management in the global management. Students are required to
1. Understand the importance of view management from the global perspective; three diverse attitudes toward global operation.
2. Describe the various regional trade policies and explain the reason why countries enter the regional trade union.
3. Compare the multi-national organizations, trans-national organizations and organization without borders; describe the developmental stages of internationalization for organizations.
4. Illustrate the national culture and identify the management in the global environment and the corresponding challenges.
Chapter Five Social Responsibility and Management Ethics
The framework of understanding social responsibility and management ethics is established in this chapter. Students are required to
1. Illustrate the classical point of view and the social economy perspective of social responsibility. The opinions for and against social responsibility are also displayed.
2. Discriminate social obligations, social response and social responsibility; explain the relationship between social responsibility and economic performance.
3. Describe the value-oriented and greening management.
4. Differentiate four kinds of morality; discuss the elements that influences the ethical behaviors of managers and various means of enhance the staff’s behaviors.
Chapter Six Decision Making: Nature of Management
This chapter focuses on the decision making process and the relevant issues involved in decision making. Students are required to
1. Define decision making; generalize the decision making process and explain the universalism of decision making.
2. Describe the reasonable decision makers; compare the decision making methods of rational and bounded rational decision making process.
3. Analyze the conditions of decision making; differentiate the conditions of certainty, risk and uncertainty in decision making.
4. Describe different decision making styles.
Chapter Seven Foundation of Planning
This chapter is based on the description of planning. Students are required to
1. Define planning; analyze the reasons why managers shall make the planning.
2. Illustrate the roles of goals in planning and differentiate the types of planning; introduce the methods and procedures of identifying goals; and describe the characteristics of preferable goals.
3. Contingency factors of planning.
4. Criticism of planning; making plans effectively in a dynamic environment.
Chapter Eight Strategic Management
The purpose of this chapter is to explore the process of strategic management in a further style, which constitutes an important part of planning function. Students are required to
1. Illustrate the importance of strategic management; describe the process of strategic management; explain the SWOT analysis (i.e. strength, weakness, opportunity and threats) .
2. Differentiate the strategies of corporation level, business level and functional level.
3. Explain the competitive advantage; describe Michael Porter's Five Forces Model and identify the competitiveness strategy.
Chapter Nine Tools and Technologies for Planning
This chapter is mainly to introduce the tools and technologies used by the mangers in planning. Students are required to
1. Technologies of evaluating environment: scanning of environment, prediction and benchmark comparison.
2. Technologies in resources allocation: budget, scheduling (Gantt graph, load chart; PERT network analysis; Break-even analysis, linear programming.
3. Modern planning technologies; project management; scenario planning.
Chapter Ten Organizational Structure and Design
The purpose of this chapter is to introduce organizational structure and design methods. Students are required to
1. Define the organizational structure and design; explain the significance of structure and design for organization.
2. Describe the six key elements of organizational structure: specialization of tasks, departmentalization; chain of command; management rate; centralization and decentralization; regularization.
3. Differentiate the design of mechanic and organic organization; identify the contingency factors influencing the organization design.
4. Describe the common forms of organizational structure; simple structure; functional structure and business department structure.
5. Understand the modern organization design; structure of team; project and matrix structure; internal self-governing unit; boundless organization and learning organization.
